(a) JK Ltd, a Nigerian company decides to expand its operational to the South African Market.

State four reason that would have necessitated the company's decision

(b) JK Ltd, a Nigerian company decides to expand its operational to the South African Market.
List and explain four entry modes the company could use to enter the South African market

(a) List two components each of the 4P's of marketing

(b) List and explain four external factors affecting the marketing environment

(a) Jo - Bo, a young graduate established a retail outlet in his neighbourhood instead of seeking for a paid employment.

State five activities Jo-Bo would carry out to ensure continuous patronage by customers.

(b) Jo - Bo, a young graduate established a retail outlet in his neighbourhood instead of seeking for a paid employment.
State five benefits Jo -Bo would derive from his decision

(a) State five factors that a manufacturer would consider before setting prices for his products.

(b) Explain five advantages of television over electronic billboard as a medium of advertising.