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Marketing Past Questions

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386

Use of the following information to answer this question

BIK Ltd has developed a new health application for the public.

Which of the following means would be used by the company to make the service available to the target market?

  • A. Mail order business
  • B. Direct marketing
  • C. Internet
  • D. Merchandising
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387

Use of the following information to answer this question

BIK Ltd has developed a new health application for the public.
Which of the following illustrations would be used to distribute the application?

  • A. Producer --------Agent ---------------Retailer -------------->Consumer
  • B. Producer --------------> Retailer --------------------> Consumer
  • C. Producer -------------> Consumer
  • D. Producer ---------------> Wholesaler --------------> Retailer -------------->Consumer
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388

Which of the following institutions is not a marketing intermediary?

  • A. Financial firms
  • B. Major distributors
  • C. Wholesalers
  • D. Retailers
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389

An orientation that holds that a company's decision should include consumer satisfaction and community development is

  • A. selling product
  • B. societal marketing concept
  • C. production concept
  • D. product concept
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390

A delivery note that accompanies goods to the buyer shows

  • A. discount on goods bought
  • B. quality of goods bought
  • C. price of goods bought
  • D. quantity of goods bought
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