(a) Explain the following terms in marketing: (i) needs;  (ii) wants; (iii) exchange; (iv) demand  (v) transaction.

(b) Okon Enterprises Ltd sells electronic appliances at his retail
outlet at No. 4 Okeke Adamu Street, Lagos. Telephone No. 06012345678. He intends to offer 15% discount to encourage the sales of his newly introduced Blenders, Television and Radio sets. You are
required to design a sample of a handbill showing the products with the advertising message.

Adamu a wholesaler in Lagos, who deals in frozen foods has customers in the northern parts of the country

(a) State four factors that would affect the choice of the mode of transporting the goods to his customer.

(b)   List and explain four transportation documents he would use in the course of delivering the goods to his customers.

Mr. Okon is planning to establish a noodle manufacturing company. He observed that the market for the product is large with many competitors.

(a) List and explain four external marketing environmental factors that would affect his business.

(b) Explain four sales promotional tools he would use to introduce his new products to the market.

A source of primary data for marketing research is

The systematic process of obtaining and analyzing data to provide information for marketing decision making is