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Marketing Past Questions

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406

Use the following information to answer this question

Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Which of the following factors would have influenced the choice of the location of the poultry business?

  • A. Nearness to the market
  • B. Nearness to financial institution
  • C. Government policy
  • D. Accessibility to good roads
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407

Sales promotion is important because it enhables a business to

  • A. create competition between different products
  • B. fix prices for its products and services
  • C. locate customers in different areas
  • D. stimulate demand for its products
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408

The set of variables a confectionery company uses to execute its marketing strategy is marketing

  • A. mix
  • B. plan
  • C. policy
  • D. tactics
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409

(a). State five functions of a wholesaler

(b). Outline five factors that would influence the choice of a distribution channel by a producer

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410

(a) Mr Oke, the head of the purchasing committee in BIQ Ltd bought a television set for his family.

Explain the first four steps Mr Oke took in buying the television

(b) Mr Oke, the head of the purchasing committee in BIQ Ltd bought a television set for his family.
List and explain four factors that would influence the committee's buying behaviour

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