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The set of variables a confectionery company uses to execute its marketing strategy is marketing

Marketing
WAEC 2023

The set of variables a confectionery company uses to execute its marketing strategy is marketing

  • A. mix
  • B. plan
  • C. policy
  • D. tactics
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Correct Answer: Option A
Explanation

Marketing mix is a collection of controllable factors that can be used to influence the bahaviour of customers or consumers. The elements are: price, place, promotion or product.

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC May/June 2024 - Practice for Objective & Theory - From 1988 till date, download app now - 99995
WAEC offline past questions - with all answers and explanations in one app - Download for free
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
WAEC offline past questions - with all answers and explanations in one app - Download for free
WAEC May/June 2024 - Practice for Objective & Theory - From 1988 till date, download app now - 99995