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Marketing 2023 WAEC Past Questions

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1

A source of primary data for marketing research is

  • A. inventory report
  • B. customer's feedback
  • C. marketing budget
  • D. sales report
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2

The systematic process of obtaining and analyzing data to provide information for marketing decision making is

  • A. market forecasting
  • B. market segmentation
  • C. marketing planning
  • D. marketing research
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3

Use the information above to answer this question

The inscription V-Cough on the product is an example of a

  • A. patent
  • B. brand name
  • C. copyright
  • D. trademark
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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4

Use the information above to answer this question

The part represented by the letter Z is the

  • A. brand
  • B. copyright
  • C. package
  • D. label
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5

Which of the following pricing strategies is used by wholesalers of industrial goods?

  • A. Penetration pricing
  • B. Cost-plus pricing
  • C. Demand based pricing
  • D. Haggling pricing
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WAEC offline past questions - with all answers and explanations in one app - Download for free
Download WAEC May/June App - Get all past questions and answers, 100% offline - 43208
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts