Marketing Past Questions

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1

A short term tool used in boosting turnover is________

  • A. Sales promotion
  • B. Mass media
  • C. Personal selling
  • D. E-marketing
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2

The part of an advertising leaflet that introduces the message of the advertisement is _________

  • A. Margin
  • B. Headline
  • C. Cut-out
  • D. Photograph
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3

The amount of money charged for a _______

  • A. Fare
  • B. Price
  • C. Revenue
  • D. Cash
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4

An advertising media with the highest coverage area is ____________

  • A. Billboard
  • B. Catalogue
  • C. Magazine
  • D. Television
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5

A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is_______

  • A. Cost-plus
  • B. Haggling
  • C. Skimming pricing
  • D. Penetration pricing
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