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26

Which of the following activities is not a function of a merchandiser?

  • A. Displaying products in the best location
  • B. ldentifying potential new accounts
  • C. Maintaining and increasing shelf space
  • D. Cleaning and displaying of products
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27

The differentiation of a firm's product from other competing goods is__________

  • A. Packaging
  • B. Labelling
  • C. Coding
  • D. Branding
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28

A disadvantages of warehousing is that it_____

  • A. Encourage hoarding of goods to create scarcity
  • B. Ensure the availability of goods when needed
  • C. Helps to protect goods from damages
  • D. Ensures availability of storage facility for goods
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29

An element of the external marketing environment is_____________

  • A. Organizational policy
  • B. Company procedures
  • C. Corporate culture
  • D. Economic indices
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30

An element of the marketing mix is________

  • A. Processes
  • B. Place
  • C. Packaging
  • D. Production
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