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Marketing Past Questions

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16

The formation of a strategy to attain established marketing objectives is __________

  • A. Marketing concept
  • B. Market forecast
  • C. Market demand
  • D. Marketing planning
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17

A reduction in general personal income which leads to a change in a company's pricing strategy is an element of the_______

  • A. Competitive environment
  • B. Political environment
  • C. Economic environment
  • D. Technological environment
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18

Marketing activities carried out in more than one country is_____________

  • A. International marketing
  • B. National marketing
  • C. Home trade
  • D. Entrepot trade
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19

Individual or films that enhance business activities but do not participate directly in the business are_______

  • A. Market unions
  • B. Market facilitators
  • C. Wholesalers
  • D. Retailers
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20

The body formed by sellers of a common product in a local market is an example of ________

  • A. Market union
  • B. Manufacturer's association
  • C. Trade union
  • D. Consumer's association
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