Abu company Ltd manufactures and sells hospital equipment to organization markets.

a) State four features of the markets the company sells its products to

b) List and explain three types of the market the company sells to:

Marketing is the ______

The process that leads to the exchange of value between two or more parties is _________

A short-term incentive used to encourage the purchase of a product is_______

The tools used by marketers to pursue their objectives in the market is marketing_______