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Marketing Past Questions

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376

A specialised facility used for the storage of fruits and vegetables is

  • A. silo
  • B. tank
  • C. refrigerator
  • D. barn
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377

Use the following information to answer this question

ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

Which of the folloewing advertising media would be suitable for the company?

  • A. Radio
  • B. magazine
  • C. Newspaper
  • D. Television
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378

Use the following information to answer this question

ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

A benefit the company would derive from advertising the product is

  • A. increase in competition
  • B. increase in market share
  • C. decrease in tax liabilities
  • D. decrease in production cost
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379

The proces of bringing products to the attention of prospective customers is

  • A. promotion
  • B. distribution
  • C. labelling
  • D. branding
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380

The last stage in the buying decision process is the

  • A. information search
  • B. purchase decision
  • C. post-purchase behaviour
  • D. evaluation of alternatives
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts