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Marketing Past Questions

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391

The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is

  • A. production concept
  • B. product concept
  • C. societal concept
  • D. selling concept
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392

A form of sales promotion that rewards customers for consistently purchasing a company;s product is

  • A. sales contest
  • B. quantity discount
  • C. loyalty scheme
  • D. promotional allowance
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393

Use the following information to answer this question

OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

OJ Ltd is an example of

  • A. a reseller market
  • B. a consumer market
  • C. an industrial market
  • D. a government market
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394

Use the following information to answer this question

OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

Ernest Super Market is classified as

  • A. a producer
  • B. a retailer
  • C. an agent
  • D. a wholesaler
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395

Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?

  • A. Psychological pricing
  • B. Skimming pricing
  • C. Competitive pricing
  • D. Penetrating pricing
View Answer & Discuss (1) WAEC 2023
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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