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The proces of bringing products to the attention of prospective customers is

Marketing
WAEC 2023

The proces of bringing products to the attention of prospective customers is

  • A. promotion
  • B. distribution
  • C. labelling
  • D. branding
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Correct Answer: Option A
Explanation

Promotion mix deals with the communication aspect. The purpose is to make the goods and services known to prospective customers, i.e creation of awareness.

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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