An orientation that holds that a company's decision should include consumer satisfaction and community development...

Marketing

WAEC 2023

An orientation that holds that a company's decision should include consumer satisfaction and community development is

A. selling product
B. societal marketing concept
C. production concept
D. product concept

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Correct Answer: Option B

Explanation

Societal responsiblity of marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumer's wants, the company;s requirements, but also societal's long term interests.

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An orientation that holds that a company's decision should include consumer satisfaction and community development...

Correct Answer: Option B

Explanation

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