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2023 WAEC Marketing Theory (a) Jo - Bo, a young graduate established a retail outlet in his neighbourhood instead...

Marketing
WAEC 2023

(a) Jo - Bo, a young graduate established a retail outlet in his neighbourhood instead of seeking for a paid employment.

State five activities Jo-Bo would carry out to ensure continuous patronage by customers.

(b) Jo - Bo, a young graduate established a retail outlet in his neighbourhood instead of seeking for a paid employment.
State five benefits Jo -Bo would derive from his decision

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Explanation

(a) 

- Jo Bo should ensure a different variety of products are available in his retail outlet to cater to different customer preferences and needs.

- Jo -Bo should focus on providing high-quality products that meet or exceed customers expectations.

- Jo -Bo should offer competitive prices for his products compaired to other retailers in the area.

- Jo - Bo should provide excellent customer service for customer retention.

- Implementing a loyalty program or offering incentives such as discounts or reward points, for repeat customers.

-Jo -Bo should ensure his retail outlet is visually appealing and well organized.

- Jo-Bo should engage in effective marketing strategies to create awareness and attract new customers

- Jo-Bo should actively seek feedback from customers to understand their needs and preferences better.

 

(b) 

- By starting his own retail outlet, Jo-Bo can become financially independent.

- Running a business allows Jo-Bo to gain valuable entrepreneurial experience/

- By establishing his retail outlet, Jo-Bo contributes to job creation in his neighborhood.

- As the owner of his business, Jo-Bo has the freedom to set his own working hours and make decisions independently.

- He will be able to learn continously and experience personal growth.

- Building a successful businjess can potentially lead to long term wealth creation for Jo-Bo.


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WAEC May/June 2024 - Practice for Objective & Theory - From 1988 till date, download app now - 99995
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC offline past questions - with all answers and explanations in one app - Download for free
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
WAEC May/June 2024 - Practice for Objective & Theory - From 1988 till date, download app now - 99995
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC offline past questions - with all answers and explanations in one app - Download for free