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56
A major liability of a commercial bank arises from
  • A. customers' deposits
  • B. loans and advances
  • C. overdrafts
  • D. staff allowance
View Answer & Discuss JAMB 1995
57
A bank statement is a document
  • A. ordering a bank to pay on demand a stated sum of money
  • B. containing records of receipts, payments and balance on an account
  • C. used for paying into bank account
  • D. used for regular withdrawal of money from a savings account
View Answer & Discuss JAMB 1995
58
Which of the following is NOT a function of the stock exchange market?
  • A. providing long term loans to large scale enterprises
  • B. encouraging people to buy shares and thereby providing capital for investment
  • C. providing means of assessing the value of a firm's assets
  • D. enabling firms to wind-up quickly in times of difficulties
View Answer & Discuss JAMB 1995
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59
The marketing approach by which a firm carries out detailed analysis of itself, the consumers and its competitors is known as?
  • A. market analysis
  • B. marketing mix analysis
  • C. marketing opportunities analysis
  • D. market survey
View Answer & Discuss JAMB 1995
60
The breaking down of a market into separate and identifiable elements each with its own special product requirement is known as market
  • A. differentiation
  • B. segmentation
  • C. penetration
  • D. identification
View Answer & Discuss JAMB 1995
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