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Marketing Past Questions

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346

The creation of awareness for product at the point of sale is

  • A. sales promotion
  • B. sampling
  • C. personal selling
  • D. merchandising
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347

An example of merchandising activity is 

  • A. canvassing for customers by salesmen
  • B. displaying product at the retail store
  • C. distribution of goods to customers
  • D. sales call by salesmen
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348

The channel member who does not take title to goods is the

  • A. retailer
  • B. wholesaler
  • C. agent
  • D. distributor
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349

Which of the following distribution channels would be used to sell tractors and cranes?

  • A. Producer>Agent>Consumer
  • B. Producer>Agent>Retailer>Consumers
  • C. Producer>Agent>Wholesaler>Retailer>Consumer
  • D. Producer>Agent>Wholesaler>Consumer
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350

The document that shows the details of goods being transported is the

  • A. bill of exchange
  • B. invoice
  • C. waybill
  • D. Certificate or Origin
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