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331

In marketing, the term product refers to

  • A. any item that can be seen or touched
  • B. anything that can be offered for consumption
  • C. goods and ideas
  • D. packages' design and warranty
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332

Milk, sugar and bread bought by Amaka for her children's breakfast is an example of

  • A. shopping goods
  • B. convenience goods
  • C. specialty goods
  • D. unsought goods
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333

Companies that purchase goods for further processing is an example of 

  • A. a consumer market
  • B. an industrial market
  • C. a reseller market
  • D. a government market
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334

Which of the following statements explains an organizational market

  • A. Buyers are widespread
  • B. Buyers are price conscious
  • C. Purchasing is on first-come, first-serve basis
  • D. Purchasing is done by trained personnel
View Answer & Discuss (4) WAEC 2022
335

At what stage in the buying process does a consumer consider product attributes of valuable brands?

  • A. Alternative search
  • B. Alternative evaluation
  • C. Purchase decision
  • D. Post-purchase decision
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