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326

A company's orientation that concentrates on mass distribution and low cost of it's products is a 

  • A. product concept
  • B. production concept
  • C. marketing concept
  • D. selling concept
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327

Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?

  • A. production concept
  • B. product concept
  • C. selling concept
  • D. marketing concept
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328

A set of controllable variables that a firm uses to pursue it's objectives is 

  • A. product mix
  • B. product concept
  • C. selling concept
  • D. marketing mix
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329

A feature of product as a maketing mix element is 

  • A. credit terms
  • B. warranty
  • C. cash discount
  • D. allowances
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330

Which marketing mix element is applicable when a firm provides parking space for it's customers? 

  • A. process
  • B. people
  • C. price
  • D. promotion
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