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Marketing Past Questions

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281

Another term for e-marketing is__________

  • A. Direct marketing.
  • B. Internet marketing.
  • C. Electronic marketing.
  • D. Electronic purchasing
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282

A document that accompanies goods in transit is a__________

  • A. Manifest.
  • B. Waybill.
  • C. Bill of sight.
  • D. Credit note.
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283

Marketing concept means________

  • A. Buying and selling to customers.
  • B. Selling and distribution to customers.
  • C. Satisfying customers needs and wants.
  • D. Advertising and promotion to customers
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284

Meeting customer expectation regarding the quality a product is____________

  • A. Customer satisfaction.
  • B. Customer excellent.
  • C. Customer loyalty.
  • D. Customer value.
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285

Which of the following channels of distribution will be used by a company that wants to have control over its price?

  • A. Manufacturer - Consumer
  • B. Manufacturer - Agent - Consumer
  • C. Manufacturer - Wholesaler - Retailer Consumer
  • D. Manufacturer -Agent- Retailer- Consumer
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