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Marketing Past Questions

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291

Convenience and specialty goods are classified as__________

  • A. Consumer goods.
  • B. Organizational goods.
  • C. Agricultural goods.
  • D. Industrial goods.
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292

An offer of free sample of goods is a form of___________

  • A. Conditional sale.
  • B. Tied buying
  • C. After-sales service
  • D. Sales promotion.
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293

The process of dividing a market into homogenous groups of buyers is_____________

  • A. Product differentiation.
  • B. Target marketing, market.
  • C. Segmentation.
  • D. Product positioning.
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294

Which of the following is not contained in a consignment note?

  • A. Name of the seller
  • B. Name of tile buyer
  • C. Cost of goods
  • D. Description of good
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295

A market that deals in soft drinks and cosmetics is a___________

  • A. Consumer market.
  • B. Business market.
  • C. Government market.
  • D. Reseller market.
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