(a) What is pricing?

(b) Explain marketing concept

(c) List and explain the four elements of marketing mix.

(a) What is a product?

(b) Distinguish between product and production concepts.

(c) State seven reasons why new products may fail in the market?

(a) List two pricing strategies in marketing.

(b) State four attributes of a product brand.

(c) Explain five importance of price to a producer.

(a) Explain "quality" in marketing.

(b) Explain the following terms:
(i) Intensive distribution:
(ii) Selective distribution;
(iii) Exclusive distribution.

(c) State six causes of customer dissatisfaction in a product.

(a) What is sales promotion?

(b) State four objectives of advertising.

(c) State five advantages of personal selling.