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261

The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________

  • A. Alternative evaluation stage.
  • B. AlternativeĀ search stage.
  • C. Need recognition stage.
  • D. Purchase decision stage.
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262

The stage in a product life circle where advertising is needed in most is_______________

  • A. Decline stage.
  • B. Maturity stage.
  • C. Growth stage.
  • D. Introduction stage
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263

The exchange of goods and services in international marketing is_____________

  • A. Counter track.
  • B. Foreign trade.
  • C. Entreport trade.
  • D. Domestic trade.
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264

An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is_________

  • A. Licensing.
  • B. Franchising.
  • C. Joint venture.
  • D. Strategic alliance
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265

A feature of cash and carry wholesaler is that it___________

  • A. Provides hire purchase service to customers.
  • B. Charges lower prices than other wholesalers.
  • C. Provides delivery service to retailers.
  • D. Offers credit facilities to retailers.
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