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Marketing Past Questions

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81

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____

  • A. Personal selling
  • B. Prospecting
  • C. Direct selling
  • D. Merchandising
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82

An individual who buys goods for personal consumption is an example of_____

  • A. Organisational market
  • B. Industrial market
  • C. Consumer market
  • D. Reseller market
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83

A reason why e-marketing is important is that it____

  • A. Provides avenue for immediate inspection of products
  • B. Offers unsolicited messages to customers
  • C. Demonstrates practical use of products
  • D. Offers unlimited access to customers
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WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
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84

Which of these steps is followed in the process of buying by an individual?

I. Information search
II. Problem recognition
III. Evaluation of alternatives
IV. Purchase decision
V. Post purchases behaviour 

  • A. V,IV,III,II,I
  • B. III,IV,II,I
  • C. II,I,III,IV,V
  • D. I,II,III,IV,V
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85

The channel member that sells in small quantities to customers is____

  • A. An agent
  • B. A broker
  • C. A retailer
  • D. A wholesaler
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