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Marketing Past Questions

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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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81

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____

  • A. Personal selling
  • B. Prospecting
  • C. Direct selling
  • D. Merchandising
View Answer & Discuss (3) WAEC 2020
82

An individual who buys goods for personal consumption is an example of_____

  • A. Organisational market
  • B. Industrial market
  • C. Consumer market
  • D. Reseller market
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83

A reason why e-marketing is important is that it____

  • A. Provides avenue for immediate inspection of products
  • B. Offers unsolicited messages to customers
  • C. Demonstrates practical use of products
  • D. Offers unlimited access to customers
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
84

Which of these steps is followed in the process of buying by an individual?

I. Information search
II. Problem recognition
III. Evaluation of alternatives
IV. Purchase decision
V. Post purchases behaviour 

  • A. V,IV,III,II,I
  • B. III,IV,II,I
  • C. II,I,III,IV,V
  • D. I,II,III,IV,V
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85

The channel member that sells in small quantities to customers is____

  • A. An agent
  • B. A broker
  • C. A retailer
  • D. A wholesaler
View Answer & Discuss WAEC 2020
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC and NECO CBT Software for Computers and Laptops - Candidates, Schools, Centres, Resellers - 100% Offline -Download Now