(a) Define the term market segmentation.

(b) List six factors that influence market segmentation.

 (c) State five advantages of advertising.
 

(a) What is a contract? 

(b) List five elements of a valid contract.

(c) Explain four ways by which a contract may be discharged. 
 

Explain the following documents used in international trade:

(a) Indent;

(b) Bill of lading

(c) Consular invoice

(d) Certjficate of origin

(e) Bill of exchange. 
 

(a) Differentiate between Nationalization and Indigenization. 

(b) State six reasons why a country would indigenize some industries.
 

(a) Explain industrial occupation. Give three examples.

(b) State three uses of capital as a factor of production.

(c) State four uses of land as a factor of production.