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151
An underlined principle in the marketing of goods is that firms should
  • A. Train their personnel
  • B. be consumers oriented
  • C. advertise the goods
  • D. sell through outlets
View Answer & Discuss JAMB 1998
152
Product X was introduced into the market at N4.00 with its cost of product at N3.90 while competing products are at N4.50. What pricing policy are producers of X adopting?
  • A. market skimming
  • B. market penetration
  • C. product live promotion
  • D. above the market pricing
View Answer & Discuss (1) JAMB 1998
153
The oral presentation iv a conversation with one or more prospective buyers for the purpose of making sales is
  • A. branding of goods
  • B. personal selling
  • C. packaging
  • D. publicity
View Answer & Discuss JAMB 1998
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154
Personnel activities that promote the general image of an organization are part of
  • A. advertising
  • B. sales promotion
  • C. public relations
  • D. business correspondence
View Answer & Discuss JAMB 1998
155
An agent must not make any secret profit in the performance of his duties but can be rewarded by his principal through
  • A. remuneration and indemnity
  • B. payments of commision and salary
  • C. granting of business concessions
  • D. forwarding of business links
View Answer & Discuss JAMB 1998
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Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
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