The identity element with respect to the multiplication shown in the diagram below is \(\begin{array}{c|c} \otimes & p & p & r & s \\ \hline p & r & p & r & p
\\ q & p & q & r & s\\ r & r & r & r & r\\ s & q & s & r & q\end{array}\)

The binary operation \(\ast\) is defined by x \(\ast\) y = xy - y - x for all real values x and y. If x \(\ast\) 3 = 2\(\ast\) x, find x