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Marketing 2015 WAEC Past Questions

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WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
36

Marketing research studies are not undertaken in which of the following areas?

  • A. Media effectiveness
  • B. Product information
  • C. Market evaluation.
  • D. Quality Control.
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37

A distinction between advertising and publicity is that___________

  • A. Advertising is paid for while publicity is not.
  • B. Publicity is more readily believed than advertising.
  • C. Publicity is more thoroughly read than advertising.
  • D. Advertising is usually done through an agency while publicity is not.
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38

The process of selling a product in international marketing with agreement to pay with another product is________

  • A. Draw back.
  • B. Counter trade.
  • C. Barter trade.
  • D. Buy-back.
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39

The information obtained from carrying out marketing research is___________

  • A. Data.
  • B. Plan.
  • C. Turnover.
  • D. Feedback.
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40

The grouping of sellers of common product in the local market place is____________

  • A. Market union.
  • B. Trade union.
  • C. Manufacturers' association.
  • D. Employers' union
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WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
WAEC offline past questions - with all answers and explanations in one app - Download for free
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
Download WAEC May/June App - Get all past questions and answers, 100% offline - 43208