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1561
When all producers in an industry combine to advertise their product instead of each firm advertising its own brand, this is referred as?
A.
mass advertising
B.
competitive advertising
C.
persuasive advertising
D.
direct advertising
View Answer & Discuss
WAEC 2003
1562
It is often said that "the consumer is always right" This describes the doctrine of?
A.
consumer movement
B.
consumer sovereignty
C.
caveat emptor
D.
consensus ad idem
View Answer & Discuss
WAEC 2003
1563
Activities undertaken to create awareness for a product by giving out samples premium or conducting contest are known a?
A.
marketing mix
B.
marketing concept
C.
consumerism
D.
sales promotion
View Answer & Discuss
WAEC 2003
1564
Market skimming is an example of?
A.
is enforceable
B.
has no maturity
C.
has no legal effect
D.
is discharged
View Answer & Discuss (2)
WAEC 2003
1565
A void contract is one that?
A.
is enforceable
B.
has no maturity
C.
has no legal effect
D.
is discharged
View Answer & Discuss
WAEC 2003
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