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Commerce 2025 WAEC Past Questions

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41

The saying that the 'consumer is always right' describes the doctrine of

  • A. consumer sovereignty
  • B. caveat emptor
  • C. proximate cause
  • D. consumer protection
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42

A disadvantage of privatization is that

  • A. there is inefficiency in the supply of goods
  • B. the existence of monopoly is high
  • C. the profit motive outweighs public interest
  • D. there is reduction in the quality of goods
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43

The act of placing goods in glass shields in front of shops to attract passers by is

  • A. personal selling
  • B. sales promotion
  • C. window display
  • D. trade fair
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44

The practice of making a state firm more profit-oriented is

  • A. commercialization
  • B. deregulation
  • C. privatization
  • D. nationalization
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45

Trade fairs and exhibitions are media of

A

market segmentation

B

market research

C

customer service

sales promotion

Explanation
Topic: AIDS TO TRADE: ADVERTISING : TYPES AND MEDIA
Difficulty Level: Intermediate
Trade fairs and exhibitions are media of sales promotion. They are used by companies to introduce new products, attract
potential customers, and to get feedback from the market. They are a promotional strategy where goods and services are
displayed for the attendees to see and buy.

  • A. market segmentation B market research C customer service sales promotion
  • A. sales promotion
  • B. market segmentation
  • C. customer service
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