(a) Define advertising

(b) Explain four demerits of advertising

(c) Explain five different ways producers can create awareness for their goods and services 
 

Explain the following business terms:

(a) standing order

(b) bank draft

(c) legal tender

(d) money order

(e)I.O.U
 

 (a) Write the following commercial abbreviations in full:

(i) C.OD (ii) C.I.F (iv) E & O.E

(b) The sale of a good costing Le100,000 attracts a trade discount of 5% and a cash discount of 5%. You are required to calculate the:

(i) trade discount value

(ii) cash discount value

(iii) net amount payable by the buyer.  
 

a) What is transportation by pipeline?

b) Explain five benefits of transport by air.

c) State four factors to be considered by a producer in choosing an effective channel of distribution

a) Indicate two differences between Articles of Association and Memorandum of Association.

b) State four advantages and four disadvantages of a public limited company.