Commerce 1995 JAMB Past Questions

11

Which of the following is NOT a function of the stock exchange market?

A. providing long term loans to large scale enterprises
B. encouraging people to buy shares and thereby providing capital for investment
C. providing means of assessing the value of a firm's assets
D. enabling firms to wind-up quickly in times of difficulties

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12

The marketing approach by which a firm carries out detailed analysis of itself, the consumers and its competitors is known as?

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13

The breaking down of a market into separate and identifiable elements each with its own special product requirement is known as market

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14

Taking a new product to a particular part of a country to test the reaction of consumers to the product referred to as

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15

A manufacturer can make his product distinguishable from those of other competitors by

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