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Commerce 1995 JAMB Past Questions

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11
Which of the following is NOT a function of the stock exchange market?
  • A. providing long term loans to large scale enterprises
  • B. encouraging people to buy shares and thereby providing capital for investment
  • C. providing means of assessing the value of a firm's assets
  • D. enabling firms to wind-up quickly in times of difficulties
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12
The marketing approach by which a firm carries out detailed analysis of itself, the consumers and its competitors is known as?
  • A. market analysis
  • B. marketing mix analysis
  • C. marketing opportunities analysis
  • D. market survey
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13
The breaking down of a market into separate and identifiable elements each with its own special product requirement is known as market
  • A. differentiation
  • B. segmentation
  • C. penetration
  • D. identification
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14
Taking a new product to a particular part of a country to test the reaction of consumers to the product referred to as
  • A. sales promotion
  • B. sampling
  • C. merchandizing
  • D. advertising
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15
A manufacturer can make his product distinguishable from those of other competitors by
  • A. providing catalogues for his wholesalers
  • B. aggressive sale ppromotion
  • C. branding and packaging the product
  • D. selling the product at a much lower price
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WAEC offline past questions - with all answers and explanations in one app - Download for free
Post-UTME Past Questions - Original materials are available here - Download PDF for your school of choice + 1 year SMS alerts
WAEC Past Questions, Objective & Theory, Study 100% offline, Download app now - 24709
Download WAEC May/June App - Get all past questions and answers, 100% offline - 43208