The systematic process of obtaining and analyzing data to provide information for marketing decision making is
The systematic process of obtaining and analyzing data to provide information for marketing decision making is marketing research. Marketing research involves gathering relevant data and conducting analysis to gain insights into market trends, consumer behavior, competitors, and other factors that can inform marketing strategies and decision-making processes. It helps businesses understand customer preferences, identify market opportunities, evaluate marketing campaigns, and make informed decisions to meet customer needs and achieve business objectives.
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