Marketing
WAEC 2020
Use the advert in Figure 1 below to answer the following questions

a. List six items that would be found on the package of the product labelled A
b. State three functions of the part labelled B
C. State four advantages of using this medium to advertise the product
Explanation
a.
- Brand name
- Company name
- Trade mark/logo
- Bar code
- Expiring date
- NAFDAC number
- Picture of the soap
- Producer/ distributors number
- SON certificate
- Manufacture date
b.
- To create awareness about V-beauty Soap
- To educate customers on the use of the product
- To stimulate the sale of the product
- To inform the market of the improvements made on product
- To create a unique identity for the product (branding)
c.
- It combines audio and visual effects
- The medium would allow for the demonstration of the use of the product Celebrities/models who are seen in the advert give it more credibility
- It has wide coverage
- The medium has long lasting effects of the audience
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