Marketing
WAEC 2021
Use the diagram above to answer this question
a) Identify the parts of the product labelled A, B, C and, D
b). State three functions of the part labelled a to the product
c) explain five importance of the part labelled C to the consumer
Explanation
a) .
- A - Package
- B - Brand/trade name
- C - Label
- D - trade mark/Logo
b).
- it enhances the decorative features of the product
- It enhances the image of the product
- It protects the product from denting due to force impact
- It shows caution/warning of product handling
- It advertises the products
- It protects the product from damages by weather conditions
- It protects marketers and handlers from danger especially, if the product is toxic
c).
- It beautifies the product by making it eye-catching and stimulating consumers to buy more (impulse buying)
- It assists in the identification of the product
- It provides description of how the product is used
- It helps in advertising the product
- it shows the manufacturing and expiring dates
- It shows the contact of the company
- The quality of the label helps in grading the product value by consumers
- It is used as a compliance tool for legal and regulatory requirements (NAFDAC & SON)
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