2021 WAEC Marketing Theory a) State five ways e-marketing could be abused b) Ajax Ltd is a marketing company that...

a) State five ways e-marketing could be abused

b) Ajax Ltd is a marketing company that intends to reach its customers through e-mail. explain five importance of e- mail to Ajax Ltd's operations.

Hacking of information in the internet, which is an unauthorized access to information on the internet
Use of the internet to slander and blackmail computer users
Phishing, which is obtaining secured and sensitive information of computer users for malicious use
sending of unsolicited messages (spams) to e-mail users Sending of computer virus to the computer software to replicate and transfer itself to other computer systems to attack users' computer systems and databases.
cyber bullying which involvės the use of internet to harass users with SMS and web chat.

Multiple messages: The company can send multiple messages to many customers in different geographical location at the same time.
Affordable: messages can be sent to customers through e-mail at a very low cost
Customer satisfaction: customers can order for the company's product through e-mail
Customer relationship: it can be used to send good will messages to customers on festive seasons
Reach: customers can be reached through e-mail at all times
Education: e-mail can be reached through e-mail at all times
Stimulation: It could be Used to stimulate demand by constantly reminding customers of the existence of the company's product
Promotion: It could be used to promote the image of Ajax Limited
Direction: E-mail could be used by Ajax Limited to direct their customers to the company's nearest distributor/office.
Loyalty: E-mail could be used by the company's to create brand loyalty
customer complaints: It enhances customer's satisfaction when their complaints are responded to immediately by the company through e- mail.