Key Features:
- No of Pages: 50
- No of Chapters: 03
Introduction:
Abstract
Industrial organizations who produces (s) goods or services have to liaise to the public through public message Newspaper.
This ensures patronage from the customers. For this task to be carried out it needs then help of a Public Relation Practitioner who systematically design a way to make mutual relationship between the people- customer and the organization. The researcher therefore, deemed it necessary to delve into the use of public relation in business management chosen Newspaper.
A review of previous literacy works in similar topic were carried out, at the end which assumptions were made in terms of research questionnaire drafted to aid the surveying of the primary data.
The survey was designed to cover the five division of Newspaper. The total of four hundred (400) questionnaires were distributed as follows the MD’s division one hundred (100) marketing division one hundred (100). Controlling and finance ninety (90) personal division ten (10) and technical division one hundred (100). Actual response data of three hundred and twenty three (323) and sample size of 64.6% was information(s) collected were analyzed in tabular presentation and other statistical forms of analysis adopted. The result revealed that public relation is an important tool in business promotion. It was also noted that most industrial companies make more use of public relation than government parastatals or other establishment. Another revelation was that any organization which recognizes public relation as a profession is more likely to employ professionally experience public relation to handle public affairs.
Finally, these result suggest, that public relation practitioners be equipped with adequate professional training and exposure to practical cases so as to better equip the in handling their duty to enhance business growth. More so the work after going through it is an avenue to those who have not establish public relation department to do so and reap the fruit that comes out of it that is business profitability growth and development.
Table of Content
CHAPTER ONE: INTRODUCTION
1.1 General Background to the Subject Matter
1.2 Problems Associated with Public Relations
1.3 Problems of Public Relation in Newspaper House
1.4 The importance of studying public relation practices in newspaper business
1.5 Definition of Terms
1.6 References
CHAPTER TWO: LITERATURE REVIEW
2.1 Public Relation and the Society
2.2 Public Relation and Management
2.3 Public Relation and the Business
2.4 Public Affairs Cum Relations professionals Guideline on the Ethics of Business
2.5 References
CHAPTER THREE:
3.1 Data Presentation
3.2 Analysis of the Data
3.3 Recommendation
3.4 Conclusion
3.5 References
Bibliography
Introduction
1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER
Information has to be presented to the public about organizational or industrial products. As a result of the use of Public Relation in Business Management (Newspaper) is a necessity. To enhance Business growth on farm or an industry should ensure proper image and goodwill. An industry that maintains its reputation before the public is likely to sell its goods and services, workers will also seek to work in such arms, just as investors will seek to but its shares.
One of the most comprehensive, definitions of Public Relation was given by Rex Harlow of San Francisco U.S.A According to him. Public Relation is distinctive management function which help to establish and maintain mutual line of communication, understanding, acceptance and co-operation between an organization and its public.
Therefore, for the fact that no business or organization is an island, that can properly exist without public support understanding or interest should be adequately sought for. The public which is made up of external public should be given proper attention, because their opinion may make or march any business organization.
The public attitude towards an organization is another dimension to understanding Public Relations in business management. And another definition was given by the Public Relations news of New York.
Public Relation is the management functions which evaluates public attitude, identities the policies and procedures of an individual of an organization with the public interest and plans and executive a programme of action to earn public understanding and acceptance.
Based on the above definition by the Public Relation news of New York. It is obvious that a business cannot exist without the existence of (Newspaper house0 and consumers who patronize it. Therefore, need exist for an effective communication and adequate information on the products of a company to be carefully, precise and constantly disseminate to the publics whose opinion can affect the organization either positively or negatively, depending on the perception by that public information should be passed to the target public.
This is to ensure consumer orientation to enhance good business management a good public relation establishment should act according to public interest, with the understanding that interest of one public deters from the interest of the other public. A specific Public Relation programme in Business Management should be disseminate to appeal to the panticular interest of each public organization should always be focused on their policies because the consumer is king.
As a managerial Public Relations practitioner should be vigorously involved in management decisions making, they should be involved in coordinating various department marketing and so on to ensure optimum production in the organization. This ensures that the good image of the firm is maintained among the populace.
Dissemination of information and coordination of carious department are necessary because every department many not be free to read and search for information in and outside the (Newspaper house) industrial endowment this information if properly taken care of through the source will elevate the cooperate image and ensure business growth.
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