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- No of Pages: 85

- No of Chapters: 5

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Introduction:

Abstract

The role of the media in the promotion of government policies, has a serious concern to everyone. There has been criticism over the type of government policies being dispersed by the media which could be either or a mere propaganda. While some of the media seek for ‘brown envelopes’ others are good examples of physical and mental wrecks and wretches, who are helpless. The search for a blind ambition and canker worms growth and ignorance in the match to enlighten the populace, while the ‘nourished’ information is kept back, is a very great concern. The situation, is like where people are so fatalistic in their dispensation of a ‘deplorable’ policies. One stand firm to state that one problem, is the axiom that a number of proposed government policies are the irony of what are being executed. That is why this topic is very timely. But, the questions that come to mind are: This study is made up of five chapters, chapter one deals with the introductory part of they study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formulation of hypotheses, theoretical framework, and limitation of the study. Chapter two highlights the literature review which is other peoples view on the subject matter, the study will attempt to strike a balance between observation and theoretical concepts and feeling of people about government policies. Chapter three deals with the areas covered by the study and the method employed in the analysis of the data that was collected through research questionnaire, design, selection of sample size, sources of research materials, the research instruments and treatment of data. Chapter four analyzed the collected data and presented them in a simple form as to enhance proper understanding and provide correct statistical testing for the postulated research in the study using research methodology Chapter five brought together the summary of findings, incorporating the observed data to make recommendations on how to apply government policies for the success of the mass media. Recommendations are therefore made for every public/mass establishment to appreciate and recognize the need for mass media activities as this will help to balance information. Finally, the researcher sincerely hope that this study will contribute invaluable quota in understanding mass media in the promotion of government policies in Nigeria.

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Introduction

INTRODUCTION



BACKGROUND OF THE STUDY



The role of the media is the promotion of government policies, is indeed very inevitable. But, there has been have and cry over the traditional dissemination of information by the media. The informed message is the irony of what the government does. This single attitude by the media irritates, thereby leaving little or no care at all for the disseminated message.



It is indeed very important to know what the three key words; media, government and policies stand for.



The family Dictionary (1984:439) defines media as:“A substance regarded as the means of transmission of a force or effect”



The dictionary further states clearly, what the term government stands for (1984:301).“The machinery through which political authority is exercised.” Again, the phrase means, (1984:525), “An over all plan embracing general goal and procedures.



More of than not, while some officials of the media seek for brown envelopes, other are examples of canker worms and wretches. They sway the good intention of the intended policies for the benefit of the masses, to suit that of the government. It is like blowing the trumpet.



On the part of the media, the zeal to live to the tenets of journalism, burns within. But for the pre and past censorship, they are victims of circumstances. It is very evidenced that we have not yet bailed ourselves from social and political problems. Indeed, the intention of any meaningful government is to bring very closely their intentions to the government.



This is a serious problem that must be addressed. How can the populace be well informed while depending on the media. What can the government do in order to foster on relationally positive policies for the message.



Infact, Aniebona said (1987:8)“… media is a powerful, and effective instrument for activating national goals such as in need for while spread education for both certain prescribed goals in economic growth, health care, political and social awareness, political stability and national identity.”



The above statement less to explain the importance of the media in our social interactions, which cannot be ignored.



The media is indeed a viable instrument for national growth.



But all effort to hail Mr. E.N Aniebona sayings about the media is said to be very abortive, since the problems of the media are not far-fetched. There the four ebeories of the press and the laws of the press. It should be noted that when we are talking of the press, we are referring to the print and broadcast media. Achusim, (1997:34-35).



The four theories of the press, has to do with the authoritarian theory, the libertarian theory; others include the totalitarian theory and the social responsibility theory (113:34-35).



On the other hand, the press law include that of libber, slander, defamation; while others are that of invasion of privacy and copy-right law respectively (113:34-35).



In fact, different nation of the world promised a sumptuous’ freedom of the press to its citizens, but in one way or the other sit on their right. Such countries like America, Soviet Union and Europe are good examples.



But in Nigeria section 36, subsection 1, of 1999 Nigeria constitution, allow the journalists to practice their profession without reservations. But this is not so. In fact this section says, “Every person shall be entitled to freedom of expression, including freedom to hold opinions and impart ideas and information without interference.”



To further buttress the saying, subsection 2, of the same 1999 section 36, states thus: “Without prejudice of the generality of sub section (1) of this section, every person shall be entitled to own, establish and operate any medium of dissemination of information, ideas and opinions provided that no person other than the government of the federation or of a state or any other person or body authorized by the president shall own, establish or operate a television or wireless broadcasting station for any purpose what so ever.”



It is a pity that the above provision of the press freedom, is like the Greek Bible. Such provision is confusing and ambiguous.



This leads to draw the similar situation that happened in Oswald Mtshalis poem, the washer-woman’s prayer (197:50) look at her hands Raw, Knobby and Calloused, look at her face like a bean skin soaked in brine for countless fears she was toiled to wash her master’s clothes soiled by a lord’s luxuries in frost freckled mornings, in sun-scorched after moons she has drugged murmurless. One day she fell and fainted with weariness. Her moth a foaming spout gushing a gibberish. “Good Lord! Desar Lord!” She shouted “why am I so fermented? How long have I lamented? Tell me Lord, tell me o Lord.” “My child dear child,” she heard “Suffer for those who live in gilded sin toil for those who swim in a bowl of pink gin. “Thank you Lord! Thank you Lord never again will I ask why must I carry this task”.



Infact, this good quotation from the poet’s poem is to illustrate to you how a journalist carries his burden without complaining, suffering for those who give an attractive, but deceptive appearance.