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Introduction:

Abstract

The aim of this study is to ascertain the role of Mass media in the campaign against HIV/AIDS in Nigeria. Factors such as media campaigns, AIDS campaign messages, sexual behaviour and the extent in which the campaigns structures the masses were posed to establish their relative influence on the entire masses toward HIV/AIDS.



An empirical survey diligently conducted from 82 Division Barracks, Federal secretariat complex and the Mass communication students IMT. Enugu HND finals. Data were analysed to determine the effect on the mass media campaign against AIDS.



The findings show that media campaigns have been observed to be the quickest means of eradicating the AIDS menace, as well as restructure the attitude of the masses through the use of condoms sticking to one partner and avoiding casual sex.

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Introduction

BACKGROUND OF THE STUDY



For broadcast media campaign on any issue to interest the public, it must not be regarded as fallacious or unsystematically prepared but rater involving message on existing public interest to the people based on experiences, facts, beliefs, socio- economic and educational backgrounds.



Against this background the federal government in conjunction with other countries of the world through the World Health Organization (WHO) decided to embark on massive campaigns against AIDS pandemic in the country.



The broadcast media, as part of its effort to eradicate this deadly scourge which has defied the federal government through the ministry of Health in 1986 established the National AIDS control Programmes in response to public concerns raised the presence of Human Immune Deficiency syndrome Virus (HIV) infestation in Nigeria.



Again, in response to the evidence and the debate on the existence if AIDS in Nigeria the then minister of Health, Profession Olukoye Ranson Kuti in 1987, instituted the National expert Advisory committee on AIDS (NEACA) and was charged with the responsibility of establishing whether or not AIDS exist in Nigeria . they were also mandated to advise the government as well as draw up programmes strategies and activities to prevent control of HIV infection in the country.



The report from the committee stated that “HID and AIDS existed in Nigeria and warned that unless immediate steps were taken to prevent the spread of the diseases, the country would be faced with tremendous health problem” This necessitate the establishment of AIDS Co-ordinating units and twenty one (21) testing facilities in the various states of the federation. Training was conducted for personnel to man these centres. There were also public enlightenment activities and production of educational materials like posters, handbills, pamphlets, and books on AIDS.