Key Features:
- No of Pages: 28
- No of Chapters: 05
- References Included
- Questionnaire Included
Introduction:
Abstract
The purpose of this study was to investigate problem and prospect facing the marketing of poultry product in Orhionmwon Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers who were into selling of poultry product like eggs, chicken and turkey in Orhionmwon Local Government Area. All the respondents were randomly selected from the three main markets in Orhionmwon Local Government Area and seven poultry farmers also within Orhionmwon Local Government Area. One set of instrument was used in collecting data for the study i.e. questionnaires. The data collected from the respondents were analyzed using simple percentages from the analysis of data, the following were the findings.
1. Transportation contributes greatly to the overall cost and there by reduces profit margin.
2. Finance contribute one of the major problem
3. Storage is one of the problems posing the production and marketing of poultry products
Table of Content
Chapter One
Introduction
Background of the study
Statement of problem
Purpose of the study
Research question
The significance of study
Scope of study
Objective of the study
Limitation of the study
Definition of terms
Chapter Two
Literature review
Storage and transportation
Illiteracy
Characteristics of the product
Disease outbreak
Shortage in feeding ingredients
Unorganized farm of marketing
Storage of feed
Problem of finance
Inadequate research on marketing
Perishability of most poultry products
Chapter Three
Methodology
Population of study
Sample procedure/techniques
Research instrument
Validation of research instrument
Method of data collection
Method of data analysis
Chapter Four
Data analysis
Chapter Five
Summary, conclusion and recommendation
Principal findings
Summary
Recommendations
References
Questionnaires
Introduction
BACKGROUND OF THE STUDY
Poultry refers to all domesticated birds kept for meat and eggs production. Eggs and poultry meat are produced primarily for food consumption. Eggs are also used in various food industries like the manufacturing of confectionary (i.e. sweet chocolate cakes etc.). They are also used for the manufacturing of cosmetics of infection diseases while the feathers may be used for making pillows and mattresses. Some species of poultry are suitable for genetic nutritional and physiological studies because of their relatively low cost of maintenance, proliferation (a rapid growth or increase in numbers) and short generation intervals. In the earlier time, the keeping of poultry were not being considered as a major occupation; that is birds were kept to obtain some money and in most cases for pleasure and pastime cock fighting. In some areas or communities, fowls are still used in the past as a means of knowing what times of day, most especially the cock (i.e. male fowl).
Poultry farming started those days when our local farmers used the old and extensive method in keeping fowls, goats, sheep, pig and other related domestic animals proved that the poultry section was a profitable venture too. Gradually, poultry keeping developed into a commercial enterprise involving thousands of birds, large poultry units, replace small ones while more efficient strains of birds, balanced feeds, intensive housing and better poultry equipment come into use. All these industrialized system of keeping poultry birds in a recent development in Edo state as in most humid tropical countries. The effect of some environmental factors like the industries are less capitalized, consists of smaller units and depend more on manual labour. These lead to less production of the birds or the birds perform at a lower level. Due to this account, the cost of poultry production is higher. All these factors contribute to the lower consumption of poultry production in the tropical areas like Edo state. For example, the recent estimate of eggs consumption in Nigeria was far low when compared with the European countries and the United States. Moreover, the industries in the tropical areas are not as diversified as in the temperate. In the tropics, the emphasis is on egg production and only one species of poultry (the domestic fowl) is used. Whereas economic and nutritional benefits can be derived from keeping other species, for example some strains of ducks are fast growing, resistance to many diseases of the domestic fowl and can produce as many as 300 eggs per annum. These can be used to increase the consumption of poultry products in the tropics.
However, throughout the world, the domestic birds are unique for its popularity in producing both poultry meat and eggs while the other species are kept primarily for meat. In order for poultry birds to produce efficiently, there is need to raise them under a conducive environment. We have various ways of rearing birds like the industrialized system of rearing birds.
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