Key Features:

- No of Pages: 73

- No of Chapters: 5

- Tables Included

- References Included

- Bibliography Included

- Questionnaires Included

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Introduction:

Abstract

This research exercise is an attempt to examine the nature and effect of competition in the marketing of soft drink with reference to seven- up company Kaduna. In general terms competition could be perfect, imperfect and each has its unique features and all form the main focus of study in an attempt to identifying the one that concern Marketing of soft drinks. Chi-square Statistical and percentage method is employed in this study in order to analyze, interpret and describe the nature and effect of competition in the marketing of soft drink products. In the analysis this study has second in demonstrating that marketing of soft drink in Nigeria is characterized by intense competition. In conclusion the management of seven-up company should undertake research and threats in the marketing of soft drink.

Table of Content

TABLE OF CONTENTS

Title Page

Certification

Dedication

Acknowledgements

List of Table

Abstract

Table of Contents

CHAPTER ONE

1.1 Introduction

1.2 Statement of the Problem

1.3 Objectives of the Study

1.4 Statement of Hypotheses

1.5 Scope and Limitation of the Study

1.6 Significance of Study

1.7 Definition of Term

1.8 Organization of the Work

1.9 End of Chapter Reference

CHAPTER TWO

2.0 Literature Review

2.1 The nature of Competition

2.2 Competition and customer Orientation

2.3 The condition of Competition

2.4 State of product Development

2.5 Competitive behaviour and the life cycle

2.6 A marketing approach to Competition

CHAPTER THREE

3.0 Research Methodology

3.1 Research Method

3.2 Justification for Approach use

3.3 Research instrument used

3.4Research population and sample size

3.5 Sampling procedure employed

3.6 Justification for sample and procedure employed

3.7 The statistic Techniques employed

CHAPTER FOUR

4.0 Presentation and analysis of Data

4.1 Discussion of the result

4.2 New finding.

CHAPTER FIVE

5.0 Summary of the Study

5.1 Conclusion

5.2 Recommendations

5.3 Bibliography

References

Introduction

Competition is a condition of rivalry and very important characteristics of business behaviours especially in the marketing of soft drinks. In Nigeria manufacturers of soft drinks struggle among themselves for the attainment of a market share, its defense and its increase in order to remain in business particularly under a depressed economy like Nigeria.