Key Features:

No. of pages: 78

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Abstract:

This study probes the impact Tv has on the cultural values of Nigerian youths. It specifically tackles the impact of Western Tv programs on Nigerian University students. The research posits that the current trends in the cultural behavior of youths in Nigeria as observed among UNICAL students Enugu is significantly associated with their perception of Western culture and exposure to Western Tv programs. The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory. Lerner (1962) Rogers (1964) Schramm (1964) and the later critical perspective of cultural and media imperialism.

McPhail (1981), (1984) Gerber (1977). The research applies the theory of acculturation along with the acculturation hypothesis. “Defluer and Dennis 1991, Garbner 1977, Morgan 1991†explain that the acculturation of Nigeria youths takes place as a result of exposure to Western Tv which influences the perception of Tv reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will tend to the identification of Western television stars as models. H2: The improvement of Local Tv movie industries will increase Nigerian youths’ preference for local Tv products. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.

Table of Content:

Cover Page
Title Page
Approval Page
Dedication
Acknowledgement
Table of Contents
Abstract

CHAPTER ONE
INTRODUCTION
1.1Background of the Study
1.2Statement of the Research Problem
1.3 Objective of the Study
1.4 Significance of the Study
1.5Research Question
1.6 Research Hypothesis
1.7Scope/Delimitation of the Study
1.8 Assumption of the Study
1.9Limitation of the Study
1.10Conceptional and Operational Definition

CHAPTER TWO
LITERATURE REVIEW
2.1 Sources of Literature
2.2Review of Relevant Literature
2.3Theoretical Framework
2.4Summary of the Literature

CHAPTER THREE
METHODOLOGY
3.1 Research Design
3.2Area of the Study
3.3Population of the Study
3.4Research Sample and Sampling Technique
3.5Instrument used for Data Collection
3.6 Validity of the Instrument
3.7Method of Collecting Data
3.8 Method of Data Analysis

CHAPTER FOUR
4.1 Date Analysis and Presentation
4.2Hypotheses Testing
4.3 Discussion of Findings

CHAPTER FIVE
5.1Summary
5.2 Recommendation
6.3Conclusion
6.4Suggestion for further Studies