JAMB CBT 2024 - Candidates, Schools, Centres, Resellers - Get Ready!
JAMB 2024 Whatsapp Group - Join us here

The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-up Bottling Company In Enugu Metropolis)

Type Project Topics
Faculty Administration
Course Mass Communication
Price ₦4,000
Buy Now
Key Features:
- No of Pages: 93

- No of Chapters: 5
JAMB CBT 2024 - Candidates, Schools, Centres, Resellers - Get Ready!
JAMB CBT Software 2024 - Free Download
JAMB CBT Mobile App 2024 - Free Download
JAMB 2024 Whatsapp Group - Join us here
WAEC May/June 2024 - Practice for Objective & Theory - From 1988 till date, download app now - 99995
Introduction:

Abstract

This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company.

The objectives of which the study was carried out are to

FIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the company.

To measures the impact of the advertising programes on the performance of seven-up product of the performance advertising programmes on the personal of seven-up products.

The population of the Study include customers, distributors, and management and relevant staff of the case organisations.

Toppan’s formular was used in determing the sample size of customers while census was used for the management and relevant staff of seven-up bottling company.

Questionnaires were administered to the ten areas within Enugu Metropolis. The following findings among other were need that television advertising is very necessary in marketing actives of every organisation or busyness organisation.

Finally, seven up bottling common must improve on service, quality of their product. With the analysis made, and the tested hypothesis it was observed that television advertising encouraged increase in demand for seven –Up products with in Enugu metropol

Table of Content

TITTLE PAGE … … … … … … … i

APPROVAL PAGE … … … … … … … ii

DEDICATION … … … … … … … iii

ACKNOWLEDGMENT … … … … … … iv



CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF THE STUDY

1.2 STATEMENT OF THE PROBLEM

1.3 OBJECTIVE OF THE STUDY

1.4 STATEMENT OF HYPOTHESIS

1.5 SIGNIFICANCE OF THE STUDY

1.6 THE SCOPE OF THE STUDY

1.7 DEFINITION OF TERMS



CHAPTER TWO

2.0 LITERATURES REVIEW

2.1 AN OVERVIEW OF ADVERTISING

2.2 TYPES OF ADVERTISING

2.3 IMPORTANCE OF ADVERTISING

2.4 THE ROLE OF T.V ADVERTISING

2.5 EFFECTIVENESS OF T.V ADVERTISING

2.6 INFLUENCE F T.V ADVERTISING ON CONSUMER DEMAND

2.7 INFLUENCE OF T.V ADVERTISING ON DEMAND



CHAPTER THREE

3.0 RESEARCH METHODOLOGY

3.1 PRIMARY DATA

3.2 SECONDARY DATA

3.3 POPULATION OF STUDY

3.4 SAMPLE SIZE DETERMINATION

3.5 SAPLING TECHNIQUE

3.6 RESEARCHER INSTRUMENT USED

3.7 VALIDATION OF THE INSTRUMENTS

3.8 METHOD OF DATA TREATMENT AND ANALYSIS

3.9 QUESTIONNAIRE ADMINISTRATION

3.10 LIMITATION OF THE STUDY



CHAPTER FOUR

4.0 DATA PRESENTATIONS ANALYSIS AND INTERPRETATION OF DATA

4.1 DATA PRESENTATION AND ANALYSIS

4.2 TEST OF HYPOTHESIS



CHAPTER FIVE

5.1 SUMMARY OF FINDINGS

5.2 RECOMMENDATION

5.3 CONCLUSION

5.4 BIBLIOGRAPHY

Introduction

The introduction of this research is only available in the paid version.
Buy Now
 
JAMB CBT Mobile App 2024 - Free Download
JAMB CBT 2024 - Candidates, Schools, Centres, Resellers - Get Ready!
JAMB 2024 Whatsapp Group - Join us here
JAMB CBT Software 2024 - Free Download