Key Features:
- No of Pages: 78
- No of Chapters: 05
Introduction:
Abstract
This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study.
Specially, the study addressed the following issues.
The performance of information technology to banking
industry.
The extent or influence the present economic situation is having on information technology in banking operation. The overall levels of satisfaction delivered to customers the research instrument used for data collection were mainly questionnaire and oral interviews. The needed data were collected from the respondents which comprised of the personnel and the customer’s of the banks. The data collected from the two zones banks in Enugu metropolis were tabulated into frequencies and percentages.
Chi-square statistic used to test the various hypothesis interpretations and analysis gave the followings findings.
That all the respondent acknowledged the impact of information technology in banking services.
That the banks used information technology as tools for attracting the customers to their banks.
That most of the customers prefer information technology rendered by U.B.A Bank to other banks.
That most of the despondence accepted that quality services influence their preference for the banking operation.
Moreover, data that are relevant to this research topic will be analyzed in order to arrive at useful findings. Tables will be used to treat the raw data that is all information got will be analyzed and present in table.
The scope of the study is very wide if it has to be carried out in all U.B.A. banks in Enugu based on the fact that there are no time and materials resources to see to the whole U.B.A. bank in Niger.
From the research study the researcher made the following findings:
That banks can only increase their delivery abilities through greater in vestment in information technology.
That banks customer’s association poor services delivery of banks to their hot level of information technology.
However, the research made some recommendation based on the above findings.
That banks should establish a marketing department that would see to the satisfaction of customer’s needs since the sole aim at marketing is customers satisfaction.
That bank should go into contract with info tech firms to hire their information technology or contract this a speck totally to the information technology firms.
Table of Content
CHAPTER ONE
Introduction
Background of the study
Statement of problem
Objective of the study
Hypothesis
Scope of the study
Definition of terms
CHAPTER TWO
Brief history about information technology
Banking environment in Nigeria
Application of information system in
banking sector
Types of information system applied in
banking industry
The advantages and defects of information system
Organizational profile of UBA
CHAPTER THREE
RESEARCH METHODOLOGY
Sources of data
Populations of the study
Determination of sample size
Processing and collection of data
Design of the study
Limitation of the study
CHAPTER FOUR
Tools of statistical analysis
Testing of Hypothesis
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
Summary of findings
Conclusion
Recommendation
Bibliography
Appendix
CHAPTER ONE
Introduction
1.1 BACKGROUND OF THE STUDY
Bank as a financial institution is primarily concerned with the mobilization of savings and the profitable application of funds.
According to Ogbu Andrew C. one of the bank official, in an interview help with him at U.B.A Bank on march 15 2009 He sad that the major object of U.B.A bank is the number of customers and the credibility of U.B.A. bank, is based on its ability to attract a sizeable proportion of the customer found. (Ogbu Andrew C.).
Referring to Uchenna E.O. (1997 p. 1) on research and project methodology, he said that the information technology on marketing of banking services arose to challenge all other previous concepts in the banks, that information technology is the key to achieve organizational goals which consists of determine the needs and wants of target markets and the delivery of the desired satisfaction more effectively an d efficiently than competitors.
Quoting from Nwankwo Eze A. (1998) an article written on 25 September, which says many banks in the past strive to improve their counter services by employing more staff to cope with increasing number customers. This did not yield such result. With the advance of information technology banks have been able to automat some aspect, if not all their operations and thus has resulted in lower cost in terms of paid salaries to staff waiting time of customers. With the help of information technology accounting information system, the decision making processing, loans and credit evaluations and other banking services have been very efficient.
The banking having realizes that existence in the competitive economy depends on the level of information technology adopted protectively. That the range of information technology adopted by the UBA bank must be determined by peculiarities of its customers.
He further said that although development has not only be driven by technology advanced but have also in turn, spawned technological development.
According to Jaret Charles T. (1998 p.9) advantages that information technology provides are:
Quick decision because information can be supplied faster.
Better decision because the information is complete sufficient and up to date.
Better management – because the information system can closely ill the goals of the organization the department and the individual customers inclusive.
For those key players in the industry who have embraced information technology, the impact of this investment to the operation in terms of marketing of banking services is what this study is out to explore.
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