Key Features:
- Number of Chapter: 5
- Number of Pages: 82
- Tables
- Well Detailed
Abstract:
This research fills the gap in the literature by investigating the impact of social media on E- business. The variables used in this study were Facebook, WhatsApp, and Twitter as an independent variables while E- business as a dependent variable. Quantitative research approach was used. Data was collected through questionnaire a way analyzed through SPSS. To establish the nature of relationship between stated variables, coefficient correlation was employed and regressions were done to determine the influence and relationship between variables under investigation.
The findings of this study showed that, there is positive impact of the use Facebook, WhatsApp and Twitter on E-business. It indicates that, the E- business performance increases by using more social networking websites. The outcome of this report also gave a positive view that, social websites encourage customer to get involved in Company product offer. Therefore, Based on the finding, and conclusions, the research recommended that; more company should get engaged in social media networking. E- Business should have more presence on Facebook, Twitter and WhatsApp; Organization should make more of their goods on Facebook, Twitter, WhatsApp
Table of Content:
Table of contents
Title page .i
Abstract. ......ii
Approval ....iii
Certification ...iv
Declaration...v
Dedication ......vi
Acknowledgement.....vii
Table of content..viii
Appendx.ix
CHAPTER ONE
Introduction - - - - - - - - - - -1
1.0 Background of the study - - - - - - - - - 1
1.2. Effect of social media on various areas - - - - - - -3
1.3. Types of Social Media Platforms - - - - - - - -6
1.4. Problem Statement - - - - - - - - -7
1.5. Conceptual Framework - - - - - - - - -8
1.5 Objective of the study - - - - - - - - -9
1.6 Research Question - - - - - - - - - 9
1.7 Scope of the Study - - - - - - - - -9
1.8 Significance of the Study - - - - - - - - -9
1.9. Definition of Term - - - - - - - - -10
1.10 Organization of Chapters - - - - - - - -11
CHAPTER TWO
Literature Review - - - - - - - - - -12
2.0 INTRODUCTION - - - - - - - - -12
2.1 Theoretical Underpinning - - - - - - - - -12
2.2 Media Ecology theory (Marshall McLuhan) - - - - - -12
2.3. Hypothesis Development - - - - - - - - -15
2.4 WhatsApp - - - - - - - - - - -20
2.5. Twitter - - - - - - - - - - -24
2.6 Electronic business - - - - - - - - -26
2.7. Statement of Hypothesis - - - - - - - - -31
CHAPTER THREE
Research Methodology - - - - - - - - -
3.1 Introduction - - - - - - - - - -32
3.2 Methodology - - - - - - - - - -32
3.2.1 Quantitative research approach - - - - - - - -
3.3 Research design - - - - - - - - - -32
3.4 Population of the study - - - - - - - - -33
3.5 Sampling Technique and Sample size determination - - - - -33
3.6 Questionnaire design - - - - - - - - -35
3.7 Data analysis tools - - - - - - - - - 35
3.8 Methods - - - - - - - - - - -35
CHAPTER FOUR
Data presentation and Analysis - - - - - - - -37
4.1 Introduction - - - - - - - - - -38
4.2 Data analysis - - - - - - - - - - 39
4.3: Descriptive Analysis of Data on Relevant Variables - - - - - 42
4.4 Hypothesis testing - - - - - - - - - 46
4.5 coefficient correlation - - - - - - - - - 49
4.6 Concluding Remark - - - - - - - - - 49
CHAPTER FIVE
Summary Conclusion and Recommendation - - - - - -53
5.0 Summary - - - - - - - - - - - 53
5.1 Conclusion - - - - - - - - - - 54
5.2 Recommendation - - - - - - - - - - 55
5.3 Limitations - - - - - - - - - - 55
Introduction:
Social network indispensably plays an essential role in anyone`s life, especially for the businesses (Jordan Cook,2013). Serah (2012). Over the past decade, media has witnessed a huge transformation, consumers are progressively using social networking sites to look for information regarding various products and services, instead of relying on traditional methods such as television, radio, and magazines, etc. Every seventh person in the world now owns a Facebook profile and nearly four in five, Internet users are associated with at least one social media site (Dr. Atanu Mohapatra, 2013). Das (2014). With the ever-increasing number of the internet and social media users, it has become inevitable for major brands to understand online customer behavior.Mr. Ratnesh(2011). The emergence of social media has led to a subsequent change in media consumption which is pushing companies and organizations to adopt social media as one of their marketing strategies and public relation tools Therefore, social media has become an increasingly familiar platform employed in E-Business to market services and resources to current and prospective customers (Ratnesh, 2011)
1.2 Social Networks and Social Media
Dwivide (2011). The term social network was first coined to differentiate between networks that were used for business purposes from those used for socializing amongst people.Alessandro (2013). The definition of social networking, and has been extended to include grouping of individuals into specific group especially in workplace, universities, and high schools. However, Mark (2015). The most popular accepted definition of social networks relates to the interactive websites which provides users with message boards, chat rooms, and the ability to leave comments and have a discussion with other people. Alternatively social networks is also referred to as a virtual community website that brings people together to talk, share ideas and interests, or make friends ( Philip, 2010). This type of collaboration and sharing on social networking sites is known as social media (Goulet, 2009). Helloreg (2011). Unlike traditional media that is typically created and controlled by only a bunch of people, the social media allows users to share their opinions, views and encourages interactions and community building shaped by the consumers.
According to Munaindy (2013). The term Social Media has been derived from the words, Social and Media which are discussed as follows:
Social: the term Social refers to interact with other people for exchange of information characterized by the friendly companionship or relations.
Media: the term Media refers to the instrument of the communication such as radios, television, newspapers, magazines, internet, etc. that reach people widely.
So, we can say that social media is a web-based social instrument of communication that enables people to interact with each other by both sharing, and consuming information ( Asad, 2012).
Safko and Brake. (2013) observed that social media is an umbrella term referring to activities, practices, behaviors amongst communities of the peoples who gather online to share and exchange information, knowledge and opinions using communication media.
According to Weinberg social media relates to the sharing of information, experiences and perspectives through community oriented websites. Social media uses web-based technology to transform and broadcast media monologues into social media dialogues.Schipel and keeney(2011). Since last decade, social media has evolved from being a simple communication hub to an agent of change, which has effected every day to day activity of humans and thereby changing peoples lives.
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