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The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce: A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State

Type Project Topics
Faculty Administration
Course Marketing
Price ₦5,000
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Key Features:
- No of Pages: 68

- No of Chapters: 00
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Introduction:

Abstract

Physical distribution



channels has created a created a great impact by bridging the gap between the



producers and the final consumers. The inability of farmers to effectively



reach out to distance markets and most final consumers with their agricultural



products have resulted to waste of resources in Boki local government area. The



main objective of the study is to find how best to market agricultural products



in the area. Primary and secondary data were collected through the use of



questionnaires and documented materials respectively. The population of the



study was 227,400, while the sample size was 399. Chi-square test statistics



was used to test the high hypotheses. Among the findings of the study; in



effective and high cost of transportation, lack of storage facilities and basic



infrastructure hindered the marketing of agricultural products in the area. The



researcher thus recommended the provision of basic infrastructure like



accessible road, storage facilities and improved transport system among others



to assist in improving the marketing of agricultural products in the area.

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Introduction

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