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- No of Pages: 111

- No of Chapters: 5

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Introduction:

Abstract

This study is aimed to ascertain the impact of mass media campaign aimed curbing the spread of the diseases AIDS among teenagers in Enugu state. The objective of the study is also to find out through survey method whether the teenager are really getting sufficient information about AIDS blue so as to enable them inform their opinion about the diseases. The study took account of the sex, marital status, occupational variables that were of relevance to the study. The researcher use survey method with questionnaire, interview as the test instrument so as get all the responses needed in this study. This no doubt, helped on collecting information as to the way people generally perceived the disease Aids its were to Nigeria since the mid 1980s.

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Introduction

INTRODUCTION



Background of the Study



The media has been established to provide for their audience, information on varieties of issues. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual promiscuity is regularly portrayed as widely practices and accepted in this sense, the viewers may accept such definition as normative in the society because of media definition when somebody defines his/ her own over behavior in such a situation norms internalized from media sources may guide his conduct.



Simple by their presence, the mass media have altered the nature of social communication norm large audience have been created that expect the media to provide political commentary and other message. People depend on the media for various forms of gratification based upon contend. If denied such communication, they feel deprived.