Key Features:
- No of Pages: 91
- No of Chapters: 05
Introduction:
Abstract
This research study attempts to give an in depth analysis of the impacts of effective display on consumer purchase decision for beverages in Roban stores, Enugu for the purpose of this research work, the researcher made use of data collected through primary and secondary sources such as interview, personal observation, questionnaire and review of related literature. The literatures textbooks and journals. The data collected were analyzed in analyzing the data they were first presented in tables in some cases board, then interpreted band analyst in the result obtained the finding disclosed that these one many effect of effective display on consumer purchase decision for beverages. Packaging performs some basic functions protection and convenient utility and motivation of people to buy and use properly. This research is one which show how all packaging functions are needed to successfully market consumer goods and the packaging and development of a product. In conclusion, the research empathizes display of beverages in Roban stores Enugu.
Table of Content
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the Problem
1.3 Objective of the study
1.4 Scope of the study
1.5 Research Questions
1.6 Statement of Hypothesis
1.7 Significance of the Study
1.8 Limitation of the Study
1.9 Definitions of Terms
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
2.2 Packaging Modification a Marketing Tool
2.3 Packaging and its Role in Cosmetic Product
2.4 Importance of Packaging
2.5 Packaging Policies and Strategies
2.6 Criticism of Packaging
CHAPTER THREE
3.0 Research Methodology
3.1 Source of Data Collection
3.2 Population of the study
3.3 Sampling Procedure and Technique
3.4 Determination of Sample Size
3.5 Questionnaire Distribution Method
3.6 Validity and Reliability
3.7 Method of Data Analysis
References
CHAPTER FOUR
4.0 Presentation of Data Analysis and Interpretation
4.1 Introduction
4.2 Presentation
4.3 Testing of Hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary of Finding
5.2 Conclusion
5.4 Recommendation
Bibliography
Appendix
Question
Introduction
1.1 BACKGROUND OF THE STUDY
Packaging is a general group of activities in product planning that involves designing and producing the container or wrapper for a product a brand packaging is highly visible. When a product tends to sell itself without the company’s promotion then we say that packaging is serving as silent salesman.
The important of packaging in any customer oriented business organization cannot be over emphasized. It is a powerful selling tool and propels consumers into buying, unlike a salesman who runs around for selling of goods and services.
Packaging will adequately perform its function provided the packaging of the product is attractive. Most companies now recognize packaging for protection and promotional functions. It should be noted that packaging presently plays an important role in the purchase or non-purchase of product.
A packaging should be designed to perform among functions among which are protection function and promotional function etc.
A product packaging apart from protecting the product control contents provide important information about the product such as product brand name price discrimination inbred method of usage expiring data and warning to the consumers. A product packaging design. In some cases however, consumers may tends to look for the content or quantitative value of the product there by over looking the packaging elements as an important marketing tools for advertising and other necessary information consumers need as an influencing factor towards buying decision.
But as a matter of fact, consumers of beverages in most cases evaluate the quality of a particular brand by the alternative of its packaging in relation to the brand getting products into the market in the desire state and at affordable price. They cause high cost of packaging materials yet the package appears to be indispensable. A packaging keeps a product intact and available to the final consumers.
Therefore, the market of a product has to confront the issue of package in the case of any product (physical) that is offered that to the market. Of all the controllable variables that enter into the marketing decision. Only marketing plays a major role in all the strategic marketing executive refers to packages as the fifth “ps” of marketing price, product, place (distribution) and promotion.
Packaging performs other vital function which are as follows:
1. It should be made useful in self services retailing it should perform the function of sales man as consumer (buyer) just go to the shelves inspect and decides after seeing the description and the use of the item.
2. It should establish product differences as could be evidenced in the art of design the sample or shape or the materials used.
3. Packaging should add to mage prestige and beauty of a product. This could lead to impulse buying purchase.
4. It should attest to the qualities of the product a good packaging is a moral booster to the image of the company. An appearance they say, shows the manner.
5. Packaging is the only significant way a company can differentiate its product from others. According to Johnson and wood (1977) in their discussion on protective function of packaging said that for a package to have performed a protective function the package must:
i. Restrain the product from undesired movement.
ii. Protection of the content from outside violation and shock.
iii. Provide sufficient exterior surface to that identification and shipping labels can be applied along with specific instrument such as the side up.
iv. Enclose the materials both to product both and product other items from them.
v. Support the weight of identifies container that will be stacked above it as part of the building block concept.
vi. Protect the product against processes and also be used to reduce contamination by dust and dirty.
This company deals on many items such as quality reams, soaps, hair creams perfume and other expensive items and they have been competing favorable in the market.
Roban stores Enugu is one of the existing leading stores on packaging among other competitors both in the way of establishing the company spends so much as to attract customers to make more profit for the organization.
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