Key Features:

- No of Pages: 63

- No of Chapters: 05

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Introduction:

Abstract

This research topic “Leadership role in attainment of organizational goals” using Auchi polytechnic, Auchi was carried out by the researcher. Twelve questions were formulated, all derived from a total number of twenty (20) respondents in the organization studied, simple percentage method was used in analyzing the data collected. The study revealed leadership as a tool for the attainment of organizational goals. It also emphasized the importance of effective leadership in organization in spite of economic recession and government policies on the whole. The study revealed the organization adopts the democratic leadership style, where there can be consultative and participative management. Conclusion was drawn and recommendations made. A new awareness was created on the part of management on the need for improvement in quality service delivery which would lead to the attainment of organizational goals.

Table of Content

TABLE OF CONTENTS

Title page i

Certification ii

Dedication iii

Acknowledgement iv

Table of content v

Abstract vii

CHAPTER ONE: INTRODUCTION

1.1 Background of the study 1

1.2 Statement of the problem 2

1.3 Objectives of the study 2

1.4 Research Questions 3

1.5 Statement of the hypothesis 3

1.6 Scope of the study 4

1.7 Significance of the study 5

1.8 Limitations of the study 6

1.9 Operational definition of terms

CHAPTER TWO: LITERATURE REVIEW

2.1 Introduction 7

2.2 The meaning of Advertising 7

2.3 Objectives of Advertising 10

2.3.1 Purpose of Advertising 11

2.3.2 Types of Advertising 12

2.3.3 Classification of Advertising 13

2.3.4 Advertising Strategy 14

2.5 Advertising Message 14

2.6 Advertising Budget 15

2.7 Advertising Media 17

2.8 Advertising as a promotional tool 23

2.9 Advertising Agency

2.10 Summary of the chapter

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Introduction 25

3.2 Research Design 25

3.3 Population of the study 25

3.4 Sample/sampling procedure 26

3.5 Instrument for Data Collection 26

3.6 Method of Data Collection 26

3.7 Method of Data Analysis 27

CHPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION

4.1 Introduction 28

4.2 Data presentation and interpretation 28

4.3 Data Analysis and Hypothesis testing 35

4.4 Discussion of findings 38

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1 Introduction 39

5.2 Summary of the findings 39

5.3 Conclusion 40

5.4 Recommendation 41

References

Appendices

Introduction

The introduction of this research is only available in the paid version.