Key Features:

- No of Pages: 79

- No of Chapters:5

- References Included

- Questionnaire Included

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Introduction:

Abstract

Tom and Jerry, a type of cartoon children enjoy watching, was chosen as the case study, with sample drawn from pupils of Uwani Primary School and University of Nigeria Enugu campus primary schools. The study investigated three hypotheses namely; Children learn something from the cartoons they watch, Children d o understand some of the message of cartoons, Children should be encourage to watch some cartoons Will be used to answer the research question on the effect of cartoon advert on children. The survey research was used in order to generate data from the respondents. The review of related literature and limited direct interview will be carried out to strengthen the findings of the study. Structured questionnaire will also be administered to 120 pupils of both primary schools mentioned. Data analysis will be carried out using frequency distribution table and simple percentages. Based on the analysis of data and testing of hypothesis conclusion will be drawn. The results of the finding will be unfolded. Above all parents and guardian will find the research useful, as they will be better opportune to be selective on the kinds of cartoons their children watch. This will enable them to generate the desired influence of cartoons on the life of these children.

Table of Content

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Introduction

INTRODUCTION



Background of the Study



Children have become MUCH more interested in cartoons, over many years and it has become a primary action to some lives. Typically, Children begin watching cartoons on the television at an early age of six months, and by the age two or three children enthusiastic viewers.



This is one of the reasons why Steve Hostler in his edited write up-mental and psychological effects of children’s cartoons opined that to many children are watching too much television and the shows that they are watching (even if they are cartoons) have become violent and addictive.



The marketing of cartoons has become overpowering in the United State and so has the subliminal messaging. The marketing according to Steve Hostler in his edited write-up from the Internets is targeted toward, the children to cause them to want to view the cartoons on a regular basis, but the subliminal messaging the “cartoon” This is unfortunate because children watch cartoon on the television and they see material that is not appropriate for their age group. Steve Hostler also alludes that children who watch too much cartoons on television are more likely to have mental and emotional problems, along with brain and eye injuries and unexpectedly the risk of a physical problem increase.



According to Oxford learner’s dictionary, cartoon is defined as an amusing drawing in a newspaper or magazine especially one about politics current events picture. It is (animated cartoon) a film made of by photographing a series of gradually changing drawings so that they look as if they are moving.



The word “cartoon” from the world encyclopedia of comics, derives from the Italian word “cartone” which is a drawing used in the preparation of a fresco. However following the invention of the printing press, it expanded to include both a technical and contextual meaning for printed line drawing were often caricatures are included in political and pamphlet and broadsides.



Twentieth century serial comics, and to a greater extent, animation has tied the word’s contemporary meaning to children’s humour, cartoon has long existed on the periphery of broadcast televisions, consigned to the



Shadowy region of week day afternoon and Saturday morning. The networks evening programming has been remarkably empty of cartoon series that have lasted more than two seasons. Many of the cartoon character according to Jeremy G. Butter in him write up cartoon’s with which people are most familiar were not actually designed for television, but rather were exhibited initially for in cinema theatres.



Cartoons initially evolved in the teens, but their development was slowed down by their prohibitive cost.